Many health conditions are preventable if risk factors are identified early. Australian women have a high burden of modifiable risk factors including 60 percent being overweight or obese, and 20 percent having uncontrolled high blood pressure. Unfortunately there are many barriers that prevent women from visiting a health care professional and discussing their health. Hairdressers are one of the most common paid services used by Australian women, so hair salons present an opportunity to reach a large proportion of women. There is a clear need for novel approaches to engaging women on health issues, potentially including those that extend beyond traditional health care settings.
This study aims to understand the potential value of promoting women’s health outside traditional health care settings among female attendees at NSW hairdressing salons.
The Hairdressers for Health study is a double-blind cluster-randomised controlled trial with a mixed-methods process evaluation.
In this study, 3240 participants will be enrolled at 120 hair salons across NSW and randomised to the intervention or control groups. Groups will receive a light touch, “nudge” intervention focused on encouraging women to visit their general practitioner and have the health assessments appropriate for them.
The study is currently reaching the final stages of development with participant recruitment commencing before the end of 2021.
The study is supported by seed funding from an NHMRC Program Grant and a generous philanthropic donation from the Estate of Faye Williams.