"More and more, I think people are realising that this light-touch but personal-touch support can help people to change behaviours, which is fundamental to a lot of chronic health conditions these days."
"Excess salt consumption increases blood pressure which is a major risk factor for cardiovascular disease. Therefore we need strategies to reduce salt intake especially in populations at high risk of cardiovascular disease."
"There are plenty of ways that communication can be harnessed and lifted to make tangible improvements in health outcomes. Everyone is geared for it, just not geared up to do it well – it’s a human condition that we can all work together on."
"The BMJ is keen to see a world in which every person and country has access to information about health, health care and social determinants of health that they need to protect their own health and the health of the people for whom they take responsibility."