TY - CPAPER AU - Neal Bruce BT - EyeforPharma, 9th Annual Australia Sales and Marketing 2014 CY - Sydney, Australia LA - eng LB - FP PP - Sydney, Australia PY - 2014 T2 - EyeforPharma, 9th Annual Australia Sales and Marketing 2014 TI - Improve the interface between patients, doctors and sales teams through technology such as the patient orientated smartphone [invited speaker] ER -